Six stores operated under new co-branded format
ST. LOUIS, Mo., July 21, 2010 — Save-A-Lot, one of the nation's leading hard discount, limited assortment grocery chains and a division of SUPERVALU (NYSE: SVU), and Hispanic grocery operator Mr. Rafael Ortega announced today that they have joined together to form a new company, Adventure Supermarkets LLC. The new company owns and operates six former Save-A-Lot stores in the Houston and South Texas markets under a co-branded format, “El Ahorro Save-A-Lot.”
“We are always looking for innovative opportunities to bring the Save-A-Lot brand to specialized communities, and we think this affiliation best enables us to serve the Hispanic community in this area,” said Bill Shaner, Save-A-Lot president and CEO. “This relationship is a new business model for the company. Combining Mr. Ortega’s local insights with the power of the Save-A-Lot network of stores and exclusive-label expertise will enhance our ability to provide our Hispanic customers in this part of the country with the products and services they need and want, while positioning the Save-A-Lot brand for growth.”
Mr. Rafael Ortega has 24 years of experience in serving the Hispanic community in Texas and currently owns and operates 15 El Ahorro Supermarkets and almost 100 La Michoacana Meat Markets.
“I am pleased about joining with Save-A-Lot in this opportunity and excited about the potential of our new, blended format,” said Rafael Ortega.
The six stores, which are located in Brownsville, Victoria, Harlingen, Gessner, Foundren and Broadway, Texas, began operating under the new co-branded name, “El Ahorro Save-A-Lot,” at the end of May.
Save-A-Lot, a SUPERVALU (NYSE: SVU) company, is one of the nation's leading hard discount, carefully selected assortment grocery chains, operating nearly 1,200 stores in 39 states from Maine to California. Serving more than five million shoppers each week, Save-A-Lot offers a savings of up to 40 percent on groceries when compared to conventional stores. Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items. Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day. For more information on Save-A-Lot or to locate a store, please visit www.save-a-lot.com.