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SAVE-A-LOT OPENS NEW STORE IN GULFPORT, FL

Unique, Edited Assortment Grocery Format Makes Saving Up to 40 Percent Easy For Customers

ST. LOUIS, October 28, 2010 – Save-A-Lot, one of the nation's leading hard discount, limited assortment grocery chains and a division of SUPERVALU (NYSE: SVU), has extended its commitment to bringing fresh produce, dairy and meats to neighborhoods in need of a full grocery store with the opening of its new store in Gulfport, located at 5015 Gulfport Blvd South.

The grand opening of the Save-A-Lot Food Store offers the Gulfport community affordable, easy access to food and groceries, and will bring 20-25 jobs to the area—with many store associates from the local neighborhood.

“As a value-minded company, Save-A-Lot is committed to offering fresh produce, dairy and  meat to shoppers who not only need access to these food items, but also want them at an affordable price – typically up to 40 percent less than traditional grocers,” said Bill Shaner, president and CEO.  “We look forward to welcoming shoppers into our Gulfport store.”

Offering a selection exclusive and national brands, USDA-inspected quality meats, farm fresh produce, dairy, health and beauty aids, pet food and household products at everyday low prices, Save-A-Lot shoppers enjoy easy savings up to 40 percent when compared to conventional grocery stores– without sacrificing quality.

Shoppers can save even more when they sign up for the Save-A-Lot Smart Shoppers Club at Save-A-Lot.com. Enrollees will receive a $5 “instant coupon” good for a purchase of $20 or more at participating Save-A-Lot stores, special offers and discounts, and receive updates on the last promotions at Save-A-Lot.

The new Gulfport Save-A-Lot will be open for business seven days a week; 8 a.m. to 9 p.m. Monday through Saturday and 8 a.m. to 8 p.m. on Sunday.

Save-A-Lot also shares community commitment to the environment with efficient operations, reduction of excess and productive use of our resources. This includes operating 15 strategically located distribution centers which reduces fuel and energy costs. In addition, Save-A-Lot recycles paper, plastic, cardboard box and aluminum and supports a green culture with our associates in our offices, stores and distribution centers. Save-A-Lot is also committed to the procurement of locally grown produce in several distribution centers, reducing the impact of shipping product across the country and supporting local farmers.

This store opening is part of the company’s overall growth initiative, which includes a plan to double the number of U.S. stores over the next five years.

About Save-A-Lot Food Stores
Save-A-Lot, a SUPERVALU (NYSE: SVU) company, is one of the nation’s leading hard discount carefully selected assortment grocery chains, operating nearly 1,200 stores in 39 states from Maine to California.  Serving more than five million shoppers each week, Save-A-Lot offers a savings of up to 40 percent on groceries when compared to conventional stores.  Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items.  Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day.  For more information on Save-A-Lot or to locate a store, please visit www.save-a-lot.com.