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SAVE-A-LOT OPENS NEW STORE IN BIRMINGHAM

Dollar-Cutting Ceremony will celebrate opening with $5,000 donation to Feeding United Way Community Food Bank and a “Race for Savings” featuring city officials

ST. LOUIS, November 4, 2010 – Save-A-Lot, one of the nation's leading hard discount, limited assortment grocery chains and a division of SUPERVALU (NYSE: SVU), has extended its commitment to bringing fresh produce, dairy and meat to neighborhoods in need of a full grocery store with the opening of its new store in Birmingham.

“As a value-minded company, Save-A-Lot is committed to offering fresh produce, dairy and  USDA-inspected meat to shoppers who not only need access to these food items, but also want them at an affordable price – typically up to 40 percent less than traditional grocers,” said Bill Shaner, president and CEO.  “We look forward to welcoming shoppers into our Birmingham store.”

In honor of the new stores and to demonstrate the company’s commitment to as a community partner in Birmingham, Save-A-Lot is donating $5,000 in gift cards to the United Way Community Food Bank, which provides food to families throughout the metropolitan area.  Earlier this year, Save-A-Lot made a $5,000 donation to the food bank in honor of the opening of a new location in Bessemer.

“We are honored to receive a second donation of $5,000 this year from Save-A-Lot,” said Larry Logan, executive director of the United Way Community Food Bank.  “This year, Save-A-Lot has provided area families with more than 24,000 pounds of food, which equals 40,000 meals.  They also serve as a great resource to families looking for fresh, quality food without breaking their budget.”

To celebrate the new store opening, Save-A-Lot is hosting a Dollar-Cutting Ceremony at the store, located at 885 Dennison Avenue, which will feature a proclamation from Mayor Bell, the presentation of the donation to the United Way Community Food Bank and a “Race for Savings,” during which Mayor Bell, Councilor Carole Smitherman and Larry Logan, the food bank’s executive director, will be paired with children from the local community to cut through the high cost of groceries and compete to get all of the items on their grocery list the fastest.  The public is invited to attend and enjoy refreshments and giveaways.  The Dollar-Cutting Ceremony will begin at 11 a.m. on Thursday, November 4.

This store opening is part of the company’s overall growth initiative, which includes a plan to double the number of U.S. stores over the next five years.

About Save-A-Lot Food Stores
Save-A-Lot, a SUPERVALU (NYSE: SVU) company, is one of the nation’s leading hard discount carefully selected assortment grocery chains, operating nearly 1,200 stores in 39 states from Maine to California.  Serving more than five million shoppers each week, Save-A-Lot offers a savings of up to 40 percent on groceries when compared to conventional stores.  Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items.  Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day.  For more information on Save-A-Lot or to locate a store, please visit www.save-a-lot.com

About the United Way Community Food Bank
Founded in 1982, the United Way Community Food Bank has a twenty-eight year presence in Central Alabama.  The food bank operates as a central clearinghouse for collecting food that might otherwise be wasted.  The food bank solicits and receives both new and commercially excess but fully edible food from multiple food industry sources, and in turn distributes that food to various nonprofits in the community.  Those agencies include emergency food pantries, soup kitchens, residential programs, and snack programs.  In turn, the agencies that receive food from the food bank must agree to distribute that food to the needy free of charge.

The United Way Food Bank serves twelve counties in Central Alabama, and in 2009 distributed approximately 7.1 million pounds of food in the community.