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"MELONHEADS" RACE TEAM PROMOTES 5-A-DAY CAMPAIGN

St. Louis -- May 10, 2001 -- What's it take to produce winning results?

P-r-o-d-u-c-e, of course. Save-A-Lot's Melonheads hope it's their watermelon-designed, Eat 5 A Day race car (okay, go-kart) that was "picked" to compete in the Arthritis Foundation's Mini Grand Prix in St. Louis on Saturday, May 19, on the Monsanto Campus beginning at 10 a.m.

The Melonheads, a team of Save-A-Lot produce buyers and executives, will race to help find a cure for and prevention of Arthritis. They also recognized an opportunity to promote awareness of the National 5 A Day for Better Health Program with their unique watermelon-green, pink and red car, complete with seeds and watermelon helmets for the drivers.

Save-A-Lot's team of employees has donated time and talent to creating the Eat 5 A Day car. This is the 11th year Save-A-Lot has offered its support by funding entry fees, production costs, and contributions to the Arthritis Foundation. Team members are senior buyer Joe Holecek, buyers Bryan Roberts, Lou Mantia, and Marty Head, and perishable clerk LaDonna Neustadt. SAL artist Diane Weber designed the watermelon chassis and Melonhead logo.

All p-r-o-S-E-E-D-S from the annual event benefit the Arthritis Foundation. Last year, the Mini Grand Prix raised $85,000.

Notes:

  • Photographers and reporters are invited to attend this fun event highlighting the National 5 A Day for Better Health Program. It's a great photo opportunity, and Save-A-Lot's Melonheads will be available for interview along with Arthritis Foundation representatives.
  • Enclosed is artwork for design of the car and helmets.

Dan Kimack, manager of Corporate Communications
Dan.Kimack@Save-A-Lot.com