September 15, 2009

Dear Save-A-Lot Shoppers,

Our company is committed to recognizing and appreciating the diversity of our associates and customers. With that in mind, I’m pleased to announce that we again look forward to celebrating Hispanic Heritage Month, from September 15 to October 15, 2009.

Our network of nearly 1,200 stores and a diverse associate team of approximately 8,000 are the foundation for our company that is made stronger each day by the unique talents and contributions of so many people from different ethnicities. By understanding the cultures of our associates and customers we as individuals as well as our company are in a better position to meet the needs of our associates and customers alike.

The success of our company is enhanced through our willingness and efforts to learn from and embrace the diverse views, lifestyles and heritages that make us who we are. It is the men and women representing all races, creeds and ethnic backgrounds that make our company what it is today – the most successful edited assortment extreme value grocer in the nation. Participating in events such as Hispanic Heritage Month, help us better understand who we are individually and collectively.

With our nation’s changing demographics, having Diversity as one of our core values is now more important than ever before. Our business strategies, commitment to Diversity, and our associates position us to become a world class retailer.

I invite you to join me in celebrating and commemorating Hispanic Heritage Month and to participate in the events planned in your area.

Sincerely,

Bill Shaner

President and Chief Executive Officer