We respect your privacy and are committed to safeguarding your personally identifiable information or “personal information” from unauthorized use or disclosure. This policy describes how your personal information may be collected when you visit our website, shop at our stores, use our products or access our services, enroll in our Smart Shopper Card program, or otherwise interact with us. It also describes how your personal information is used or disclosed, and the steps we take to protect it from unauthorized use or disclosure. For special offers, promotions, contests, or specific services, such as those provided by our pharmacies, we might advise you that additional or different personal information practices or terms exist. You should refer to those terms or practices as well.
DEFINITION OF PERSONAL INFORMATION
We define the term “personal information” to mean any information that we directly associate with or use to identify a specific person. This may include an address, phone number, email address, fax number, or information pertaining to a rewards program, online registration or financial account, when associated with a person’s name. Our definition does not include "aggregate personal information,” which is information that we collect about a group or category of persons or services, or “de-identified information,” which is information from which we or our agents have removed any information that can be used to specifically identify a person, and this policy does not restrict or limit our collection or use of those types of information.
COLLECTION OF PERSONAL INFORMATION
We may collect your personal information through one or more of the following methods.
Personal Information You Provide. We may request or give you the opportunity to provide personal information when you register as a user of our website, shop online or in our stores, sign up for or use our products or services, enroll in our Smart Shopper Card program, cash a check, contact us about a prior purchase, or email, call, or otherwise communicate with us. For example, when you enroll in our Smart Shopper Card program, we may request that you provide your home or email address. If you do not provide such information, your participation in such program may be limited. Similarly, if you contact us regarding a product or service that you are interested in or concerned about, we may request that you provide personal information that will enable us to respond to your inquiry.
Automatically Collected Personal Information. When you shop at our website or in our stores, or register for or use our services, transactional information such as the date of your purchase, registration or service usage, their description and if applicable, the dollar amount or value of the transaction may be collected automatically. We treat this information as personal information if we combine it with or link it to other information that may identify you.
Other Information. We may obtain information about you from third parties such as demographic marketing information, address verification, or mailing list information and combine it with other personal information pertaining to you.
OUR USE OF PERSONAL INFORMATION
We may use your personal information for a variety of purposes, including but not limited to:
DISCLOSURE OF PERSONAL INFORMATION
We do not sell or rent your personal information to third parties in the ordinary course of our business, nor do we share it with them for their own direct marketing purposes. Notwithstanding, upon the occurrence of certain corporate transactions, your personal information may be disclosed or transferred as described under the caption “Certain Business Transfers” below. We may also share your personal information with our parent corporation or affiliated companies for their use in a manner similar to the purposes described above under the caption “Our Use of Personal Information.” Our practices with respect to the disclosure of personal information are described below.
INFORMATION PERTAINING TO CHILDREN
We do not intend to or knowingly collect personal information online from children under the age of 13 and we encourage parents or guardians to participate in and monitor their children's online activity. If a child under 13 has provided personal information, a parent or guardian may inform us of that fact by contacting us using one of the methods listed under the caption "How to Contact Us" that appears below, and we will then delete the information from our database. If you are under the age of 13, do not provide us with any personal information either directly, on any website bulletin boards, or by other means.
ACCESS TO AND RETENTION OF PERSONAL INFORMATION
We do not maintain all of your personal information in a form that you can access or update, and some items, such as transaction records, may not be changed. Accordingly, we will determine and may limit what may be accessed and how, and we may keep a record of changes (including deletions) and disclose them for lawful purposes. We keep your personal information for as long as we think is necessary or advisable and we reserve the right to retain it to the full extent not prohibited by law. You may review your personal information that is readily accessible or request that it be updated by contacting our Customer Interaction Center using one of the methods listed under the caption "How to Contact Us" that appears below.
SECURITY OF PERSONAL INFORMATION
We take various physical, electronic, and procedural measures to protect your personal information from unauthorized disclosure or misuse. We employ Secure Sockets Layer (SSL) technology, a commonly employed method of encrypted communication used on the Internet, to encrypt during transmission, sensitive personal information you input, including credit card numbers. However, because no data security systems are completely secure, we do not warrant that any personal information that you provide to us will be secure or safe from unauthorized access. If you provide any personal information to us, you do so at your own risk.
LINKS TO OTHER WEBSITES
CHANGES TO THIS POLICY
We may send you email messages, direct mail offers, or other communications regarding products or services unless you specifically ask us not to do so when you enroll in our Smart Shopper Card program, access our website, or change your preferences by updating any accounts you may have with us. At any time, you may elect to discontinue receiving commercial messages from us by submitting an opt-out request to our Customer Interaction Center (see “How to Contact Us” below) or by following the instructions in the form of the communication you received, as described below. We will endeavor to process your opt-out request in a commercially reasonable time.
HOW TO CONTACT US
Email Address: firstname.lastname@example.org
Telephone No.: 1-888-725-4537
Customer Interaction Center
Attn: Customer Service
250 Parkcenter Blvd.
Boise, ID 83706
Effective Date: November 1, 2009
© 2009 SUPERVALU INC. All rights reserved.